![]() Here, The Roku Channel is just another app to launch, not a part of the Roku interface. But unlike Fire TV, Roku’s design is, in fact, “rows of apps.” This makes its interface simple to use and less cluttered - something many people seem to prefer. Meanwhile, Roku offers its own hub with always-on free movies and TV shows, called The Roku Channel, which helps to serve as a starting point for cord cutters who are looking for something to watch after they’ve ditched traditional pay TV. We’re expanding that today with the addition of new integrations, Alexa capabilities and enhanced content discovery mechanisms,” he added. We’re continuing to invest heavily in Live TV and so are our content partners. “This philosophy extends to our approach to live content. When you turn on your TV, you’re going to see shows, movies and sports - not just rows of apps,” said VP and GM of Amazon Fire TV Sandeep Gupta. “We’ve always taken a content-forward approach when designing Fire TV. This speaks to Amazon’s design philosophy with Fire TV, whose interface largely resembles that of a streaming service. But they’re taking different approaches to the format.Īmazon’s section showcasing free, live content has become more of a part of its overall Fire TV interface, instead of a separate channel you have to launch. With the additions, Amazon says there are now over 400 live streaming channels from across 20 providers that can be accessed from Fire TV’s live channel guide - including services like YouTube TV, Sling TV, Tubi, Pluto TV, Philo, Prime Video Channels, Prime Video Live Events (like Thursday Night Football) and more.Īmazon also notes that more than 200 of those channels are available for free with ads and don’t need a subscription to watch.įree, live streaming content is becoming a battleground for both Amazon and Roku, the top two streaming media platforms in the U.S. These channels and their content will appear in Fire TV’s Live tab in the “On Now” rows, as well as in the Universal Channel Guide on the Fire TV app. The company also soon plans to add Plex, it notes.Īll four of the services are available for free with ads and don’t require a subscription, Amazon says. The company today announced several new services are being integrated into its suite of Live features, including Xumo and its own IMDb TV and Amazon news app. Amazon is rolling out a new experience for its Fire TV platform that puts more focus on subscription-free streaming and other live content.
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